links for 2009-09-25

  • "Coca-Cola, the US soft drinks giant, will adopt a "far more aggressive digital presence" as it seeks to respond to "dramatic changes" in consumer behaviour, according to Joseph Tripodi, the company's chief marketing and commercial officer."
  • "…there is growing evidence that, although social media spend is said to be growing, few of those spending the dosh have worked out a way to measure the ROI. Indeed, a study – and I don't put a huge amount of faith in the results of a single study, but it is noteworthy regardless – suggested as few as 14% of professionals across a range of industries claim to measure ROI for their social media activities."
  • "I think we need to broaden our base and include all types of online-content producers. In adition, we need to look at how our members can earn revenues outside of the traditional advertising model and keep on the hard work, that the team is doing, the research and the events"
    (tags: newspapers)
  • "The Vodafone 360 suite of services includes displaying the address book, called Vodafone People, in a 3D format featuring contacts’ latest Facebook status updates and location."
  • "Some retailers are getting arsey about stocking a device aimed exclusively at digital distribution, because they can’t sell games for it."
    (tags: business)
  • I'm not sure I like what the release implies: "Academics set out to show whether customers who have been let down continue to do business after being offered an apology. They found people are more than twice as likely to forgive a company that says sorry than one that instead offers them cash."
    (tags: social trust)
  • "The fact that she only wants to talk about her business proves that not only is she not interested in you, but she was trying to trick you. Now you're insulted and will never go to that bank again, or at least never believe it when they pretend to care about you. This is what's happening with most companies' “Social Media Strategy”."

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