I’ve just landed in Austin for the SXSW Interactive Conference.*
I was here last year and the event was such a buzz I was determined by hook and by crook to come back this year.
But, if the taxi driver on the way to the hotel is right, there may not be so much buzz this time around.
It seems the conference is being hit by the credit crunch, with many potential delegates deciding to save the pennies and stay away.
Whereas this time last year the airport was awash with SXSWers, this year – the taxi driver said – they are arriving in “dribs and drabs”.
I wonder how true that is and whether it will effect the atmosphere of the event.
I guess I’ll find out tomorrow.
*For those of you uninterested in the event, let this be a warning that my Twitter and blog will (time permitting) be full of the subject for the next five to six days.