I think it was supposed to be a news report but, uncharacteristically of Today, it made absolutely no effort to even try and appear objective.
It came across as an appeal, nay a plea, to Radio 4 listeners and BBC executives to support and preserve the station’s current methods of compiling the news agenda.
It looked at the most read stories on the BBC website last year and made the rather obvious point that, just because they were popular, didn’t mean they were the most important stories.
I would have thought BBC executives would have understood that “most read” and “most emailed” stories are more a reflection on the kind of material people will link to on the web, rather than its importance. Don’t they? From this piece it suggests they don’t.
The tone was one of “big bad web” and there was also mention of 4radio, so perhaps it was a rallying cry to try and encourage listeners to stay loyal.
But, to be honest, if Today had an important point to make about the web, I think I missed it.