I’ve been thinking back over my job interview over the last few days and the skills I thought it was necessary for a multi-platform, multi-media journalist to have.
It got me thinking.
It’s all very well deciding how you want journalists of the future to think about producing stories, but what is the best envrionment in order to enable that to happen?
He talks of journalists being platform agnostic – choosing different mediums dependant on the qualities of the story and community input.
Not every story would get the multimedia treatment. That determination might be made by editorial staff at the start of the story idea, or it could be made on the fly depending on what media comes in from the community. The important overriding credo is that NNR will deliver the news in whatever way the community craves and is economically feasible, including online video, audio, print, online, mobile, TV or radio. Each locality will decide what’s necessary to meet their needs.
This pretty much aligns to my idea of the newsroom of the future – not everyone will be able to create media on all platforms equally well, but they will all have a good idea of the pros and cons of each and how they benefit a story.
But understanding the benefits of multiple platforms needs someone to use these platforms regularly. Training only goes so far. If you do not use YouTube or Facebook, for example, how can you really understand how they can be used in story telling?
The same is true of different hardware. Learning how best to tell a story through a PC, may have some differences to communicating it via a Mac. And it will certainly be different to telling it via a Nokia mobile and different again on an iPhone.
But when a large organisation invests in IT, there is usually a bulk deal agreed to supply one particular type of technology to all staff.
This might lead to homogenous tech landscape in an office which, I think, may put journalists at a disadvantage when it comes to innovating.
So, what platforms should be made available to journalists in their newsrooms?
Well, being someone who LOVES gadgets and will also be working in newsrooms I am, of course, a bit bias.
I’d like to see an array of Macs and PCs, lots of podcasting tools, access to iPhones and other mobiles and (and here is where I might be going a bit too far) access to a range of gaming platforms.
I’d like to see newsrooms have Wiis!
And yes, ok, that might be so I can play Wii Sports during my lunchbreak. But gaming consoles are also no longer just for gaming – many people watch DVDs, listening to music and surf the Internet through them.
Perhaps it isn’t such a mad suggestion that journalists should be learning how people might experience their work over these platforms as well?