Over the years I’ve read an awful lot of things about the future of newspapers in a digital age… and I mean an AWFUL lot.
Every so often though, someone utters a nugget that chimes so clearly with me that it lodges in my brain and becomes part of the structure of my own arguments and thoughts on the topic.
I realised today that two examples of these are from Rupert Murdoch.
“I can’t tell you how many papers I have visited where they have a wall of journalism prizes – and a rapidly declining circulation. This tells me the editors are producing news for themselves – instead of news that is relevant to their customers. A news organization’s most important asset is the trust it has with its readers – a bond that reflects the readers’ confidence that editors are looking out for their needs and interests.”
“What I worry about much more is our ability to make the necessary cultural changes to meet the new demands. As I said earlier, what is required is a complete transformation of the way we think about our product. Unfortunately, however, I believe too many of us editors and reporters are out of touch with our readers. Too often, the question we ask is “Do we have the story? rather than “Does anyone want the story?”