What videos by The Post will not look like…

…otherwise I will be hanging my head in shame.

This was dug up by Paul Bradshaw on his Online Journalism Blog and is the 60-second update from the Reading Evening Post:

[youtube=http://www.youtube.com/watch?v=0st6x-vrW5M&rel=1]

[Edit: Is it just me or can you hear a female voice saying “lovely jubbley” at the end of the piece?!]

And it seems the crazy transitions and cutting your reporters’ off before they’ve finished are both techniques employed elsewhere on their site:

[youtube=http://www.youtube.com/watch?v=qNsi-DqKH4I&rel=1]

I don’t blame the journos though (although someone has terrible taste in music and graphics). This smacks of poor training. Notice that the script sounds like it was written for print, not for video.

I hate the way that some people just expect that because you write the news you’re also going to be happy with and capable of presenting it on camera. It’s not true. Personally I’m skin-crawling-ly uncomfortable infront of a lens. I realise it’s something I will have to get used to and, when the inevitable comes, I hope, at the very least, I will have been given the right training to help me do it.