One thing that came out of my impromptu birthday drinks last night was that I needed to record more of what I have been learning in my role as development editor of The Post.
I always think I never have time to write blog posts, but I have been assured two or three paragraphs is enough.
So here is something I have learnt in the last few minutes.
Whilst PR and advertising companies seem to have started to grasp that blogs are a good way to get your message online, they don’t seem to understand that the value in blogs is not the platform per se but the audience they develop around them.
There doesn’t really seem to be an understanding of the value of existing blogs that have a loyal and defined audience that can be tapped into.
I am seeing way too many orgnaisations that are building blogs from scratch (often as an add-on to expensive and unnecessary websites) and then expecting that people will come to them to find the information.
This means many PRs undervalue the benefits of established blogs and expect that (with a freebie trial of their product at most) they can get their message to people in these carefully nurtured communities without paying.
That’s how today is going to be marked in this little corner of the blogosphere.
I have been lucky to get some fantastic comments today on two of my posts.
David wrote a very insightful comment about the difference between audiences taking a reactive and a proactive stance towards privacy issues on my post about Facebook. He also gave the best justification for the “death knock” (when a journalist calls on a recently bereaved family) that I’ve seen yet.
Jon Walker and Markmedia also left fantastic comments on the post discussing the lack of business knowledge amongst many journalists.
Jon argues that journalists have very little impact on business decisions and is concerned the production of good content might not be enough to save the industry. Mark argues collective union action to focus on business strategy would empower journalists.
Both have also turned their comments into blog posts (Jon | Mark), which are also worth a look.
We’ve got one going spare. On the business desk. Sitting next to me – but don’t let that put you off!
I’ve heard the advert will be appearing in a Birmingham-based broadsheet newspaper near you soon, but if you’re interested you could always shoot an email to our editor Marc (firstname.lastname@example.org)…