Let me know if it is and whether you think I should try and bring it up to date!

You know what you should do?” said Stef to me on the night of The Media Guardian Awards as we sat mulling over the night’s award-winning, stage-invading, surreality:

“Write a post explaining how things have changed since you started your blog.”

It’s one of those suggestions that makes your heart sink to your boots. Yes, I agreed, it would be a good exercise. But then so much has changed since September 2007 that I’m not sure I’m able to put it all into words.

But, having had a break for Easter, I feel re-enthused enough to give it a go:

The easiest way to sum it up is this: In August 2007, I was fed up with the state of UK newspapers and seriously considering my employment options. In March 2008, I am still fed up with the state of UK newspapers but now firmly committed to the industry.

So, what has changed?

I have always loved the internet and have been an active member of forums and chat rooms since I was a teenager. But, in all that time, I never considered that I deserved a corner of the web to call my own. I contributed to other people’s websites, but that was as far as I thought I would ever get.

I think that attitude came from the same stable as my dislike for writing newspaper opinion pieces. I’m happiest when I’m learning from and with others: bouncing ideas around.

A column doesn’t do this. It takes a stance, argues its case, ends the conversation. I think there is a confidence bordering on arrogance that you must have to write columns. I just didn’t have it.

My lack of confidence also extended to being unsure I had anything of value to say at all, because I didn’t think I held any strong opinions.

Then, some time in the spring of 2007, along came Birmingham blogger Pete Ashton. Really, Pete had been there all along, building Birmingham’s blogging community but I hadn’t really paid attention until I was directed to his Created in Birmingham blog by a member of AWM after following up a story for The Birmingham Post’s Media & Marketing page.

At first I ignored it as a rather amateurish publication. But soon I was intrigued.

At the time I saw it as a different model for distributing certain types of news and information. What stood out for me at the time (and I hope Marc, my editor, will forgive me for saying this) was as far as “What’s On”-style coverage of the specific creative sector in Birmingham was concerned, CiB kicked The Birmingham Post’s butt. It would take me much longer to understand how important it was in serving its community and giving it a voice.

So I followed CiB for a few months, found out what I could about its author and sent an email asking to have a chat. Pete, catching the whiff of mainstream journalism, promptly ignored me.

It took until Birmingham’s Creative City Awards in September for me to convince Pete to meet me. I had badgered Marc to take a table at the event and, as a result, I got to choose which guests to invite. Pete was the wildcard – I didn’t think he’d accept. But I was delighted when he did.

Luckily, we got on. Actually, as time has passed I think we’ve realised we’re doing similar things, just coming at them from completely different angles.

It was Pete – who many Birmingham blog scene know as an ardent recruiter of bloggers – who told me to write a blog. He had to tell me twice, because at first I said I wasn’t interested.

Although, I didn’t really know what I was doing with the thing, with hindsight I can see from the second post on I started exploring the idea of increasing audience interaction.

I swore Pete to secrecy and asked him not to tell anyone what I was doing.

I also kept it from The Birmingham Post. Not because I had plans to use it as a bitching platform, but because I was genuinely nervous about revealing more of my personality publicly. I thought I’d be a rubbish blogger.

But I didn’t understand that by linking to other people’s blogs, they would know of my existence anyway. So it wasn’t long before I got a few comments…and people were friendly.

The third post was another voyage of discovery. I outpoured about Birmingham and its support of the creative sector. As well as comments, this time Pete broke his silence and blogged about what I had said. Then things started to roll: suddenly people I didn’t know were getting in touch saying that they had read my blog. Then the Head of Communications at Birmingham City Council called to arrange a meeting to discuss my post.

The last one was particularly strange and got me thinking about the power of blogging. I could have written exactly the same thing in The Birmingham Post, which has tens of thousands more readers than my blog, but would I have got that response from the council? I am pretty sure I would not.

It was when I announced a change to my reporting role, that Marc found out about the blog. I’ll be honest, he didn’t find out from me (I hadn’t dared to tell him), but from a colleague of mine who had mentioned it to him.

I remember being told Marc knew and waiting nervously to find out what he was going to do about it. He didn’t do anything. In fact, I believe he walked past my desk and said: “like the blog”. I don’t think to this day he knows how relieved I was to hear that!

But still, the blog had an audience, and suddenly I didn’t really know what I was supposed to write about. Coming from journalism training that teaches you that there is a form and structure to the way you write, a empty blog page was a bit of a nightmare. There was no convention to cling to. It was entirely up to me what I wrote.

It was the post Blogisfear where I expressed that and, with the help of those that commented, particularly Nick Booth, I began to realise that it was only journalists who thought they always had to finish the stories by themselves. On blogs there was collaboration, often a story would remain open-ended. I started to think about why that wasn’t being applied in the same way to news.

I became engrossed in the concept of “Web 2.0” – that there were millions of people out there thinking, creating content and collaborating. I had no more ownership over content or news than they did and, in fact, it was my responsibility, as supposedly employed to be “the eyes and ears of the people” to consult them about what I was doing.

I decided to start asking people to put forward questions for people I was interviewing. This had varying degrees of success and was something I enjoyed (it’s died out a bit now as I don’t interview people all that often now).

Pete told me this was known as “crowd-sourcing” and had a wide range of potential applications for newspapers. I can not stress enough how helpful it was to have someone that I could call to have coffee with and pick their brains on how the web “worked”. I started to look at journalism in a new way through Pete’s explanations of blogging.

It was also Pete, I think, who was the first person to teach me the concept of blogging as a conversation.

I first joined the UK journalism “conversation” the day I wrote about Roy Greenslade leaving the NUJ. His decision was a fantastic catalyst for me to write about what I had been discovering for myself about the future of journalism. Some of the things I write about make me smile now (they were nearly there, but not quite), but I had some great feedback from people in the industry.

One commentor was Craig McGinty, who introduced me to the idea of papers developing online communty. It’s funny. Looking back at Craig’s comment, I remember at the time thinking that it was unlikely that any newspaper would employs a person with “the responsibility to help local groups and organisations set up blog-driven sites.” Now, after launching 35 bloggers on The Birmingham Post website, that idea seems perfectly reasonable!

The NUJ debate also showed me how blogging can take you into the heart of a community as, within a few posts, I was debating in the comments section of my blog with Donnacha Delong – the journalist that had sparked the whole debate in the first place with an article in The Journalist.

By the time Trinity Mirror’s chief executive Sly Bailey turned up at our offices, to explain why The Birmingham Post & Mail was no longer for sale, I was being watched by a number of management-types in the company… which was a little unnerving to say the least.

So much so, that I actually stopped posting for a bit, worried that I was starting to act like a monkey performing tricks to try and impress an audience.

It’s something that has continued to be on my mind when I write. I still want this to be a home for half-baked ideas and chats with colleagues, but you can not forget that what you say can make people pretty darn cross… as I was to discover a bit later into my blogging experiment.

“I’m not saying journalists should come to my, or anyone’s blog, blindly trusting it… Just that it would be better for both journalists and bloggers if they came to blogs with an open mind. Because if they don’t , bloggers get tarnished with a rather dirty brush and journalists seriously miss out.”

More, including a fantastic metaphor describing the situation, can be found on her blog.

It was prompted by a panel discussion at the Journalism Leaders Forum today where, once again, the “blogs are rubbish and can’t be trusted” mantra was trotted out by some of the panel members.

Why? Why are we still even having this debate?

Why is it that when you talk about blogs to some journalists, the images that pop into their heads are of the celebrity-obsessed, the political rumour-mongers or the batshit insane?

Why don’t they think about the first hand accounts of conflict, the well-respected tech news sites, the local community information or those producing focused industry analysis?

(Oh, and as for that “citizen journalism“… well who needs that?)

One of the problems with the online space is the perception of distance and anonymity that it creates. It means that people often say things in ways that are harsher than they would in real life.

But do they even realise they are coming across that way? I’ve always wondered what the people behind the spikey comments on our blogs are like.

Richard regularly comments on The Birmingham Post blogs under the pseudonym “Clifford” and, it is fair to say, has developed quite a bit of a reputation as a curmudgeon. But, despite his criticisms of The Post, he has stuck with us even when we didn’t quite get things right.

For that reason I wanted to meet him and, I have to admit with some considerable trepidation, I invited him for a tour of our offices.

The man I met in reception could not have been further from what I expected – polite, erudite, passionate and engaged in local news. For his part, he was oblivious to the image he had been portraying to others online.

Of course the wider point is that those who engage on the internet need to remember there are humans behind the handles (or bylines) and try and think about how their comments might be taken.

However, I don’t see internet arcadia arriving any time soon, so I think it’s worth journalists seeing that not all aggressive commenters are always aware how they are coming across. It is not always personal.

Whilst with us at The Post, Richard kindly agreed to go on video and talk frankly about why he commented on the blogs and how he’d want to see the newspaper develop in the future.

Richard has also told me he is considering retiring Clifford and in future wants to comment online as himself.

In total the two videos come in at around 15 minutes long. I haven’t edited them much, as so much of what Richard said interested me and I wanted to keep it for future reference!

However, if you want to jump to a particular point, here is a guide:

Video 1 (above):
00:36: On how his comments were percieved by journalists.
01:53: On pseudonyms and putting personal details online.
04:48: On political coverage in The Birmingham Post.
05:49: On the development of Birminghampost.net.
07:00: On the need for web-first publishing (and why it won’t affect newspaper sales).

Video 2 (below):
00:19: Why scale is important in making a blog feel like a community.
01:36: What makes someone comment on a blog.
02:40: What blogs would work best on a newspaper website.
03:20: Why journalists should try and engage on blogs and not worry about bad comments.
05:42: On revitalising the Birminghampost.net blogs

I always think I never have time to write blog posts, but I have been assured two or three paragraphs is enough.

So here is something I have learnt in the last few minutes.

Whilst PR and advertising companies seem to have started to grasp that blogs are a good way to get your message online, they don’t seem to understand that the value in blogs is not the platform per se but the audience they develop around them.

There doesn’t really seem to be an understanding of the value of existing blogs that have a loyal and defined audience that can be tapped into.

I am seeing way too many orgnaisations that are building blogs from scratch (often as an add-on to expensive and unnecessary websites) and then expecting that people will come to them to find the information.

This means many PRs undervalue the benefits of established blogs and expect that (with a freebie trial of their product at most) they can get their message to people in these carefully nurtured communities without paying.

I have been lucky to get some fantastic comments today on two of my posts.

David wrote a very insightful comment about the difference between audiences taking a reactive and a proactive stance towards privacy issues on my post about Facebook. He also gave the best justification for the “death knock” (when a journalist calls on a recently bereaved family) that I’ve seen yet.

Jon Walker and Markmedia also left fantastic comments on the post discussing the lack of business knowledge amongst many journalists. 

Jon argues that journalists have very little impact on business decisions and is concerned the production of good content might not be enough to save the industry. Mark argues collective union action to focus on business strategy would empower journalists.

Both have also turned their comments into blog posts (Jon | Mark), which are also worth a look.

I’m working on this as a little project to get to grips with hosting my own site. In the next few days things will probably change, bits will break and fall off.

Please feel free to add your comments/criticisms and yes… I know, it is VERY pink!

j.

Kevin Anderson on Seesmic

He is answering a question posed by Birmingham City University’s Paul Bradshaw – with recent job freezes/cuts at UK newspapers, is there any point in universities running journalism degrees training students for the newspaper and broadcasting industries?

Below is a copy of the (unsubbed) version of my column that will go into The Birmingham Post tomorrow.

I wanted to put it here so that people could add comments to it and I could link to it in Del.icio.us before the article was published.

As was pointed out to me, 600 words is never enough, and there is a lot I’ve missed out. So please help me add to it!

There is something I want to share with you. Something that I don’t think a lot of people know:

Journalists are people too.

They are. Honest!

But I doubt you’ll believe me. I am, after all, a journalist.

As a collective body, we seem to be ranked in the public consciousness as something akin to pond life… except a little less trustworthy.

There are numerous surveys placing journalists amongst the ranks of used-car salesmen, estate agents and, heavens forfend, politicians when it comes to trust.

Yet there are many that joined journalism because they wanted to be the trusted, responsible champion of the people.

So what makes people so convinced that, at the drop of a hat, us reporters are willing to lie, cheat and sell our grandmothers for a story?

A straw poll of contacts and friends on micro-blogging service Twitter (an interesting platform that I will delve into more on in a future column) offered up a few explanations:

• “Because some of them are plain untrustworthy – remember Hillsborough and Viglen?”

• “Most who’ve had an article written about them can see how many mistakes get made.”

• “Because when you have a 600 word limit something always gets left out.”

• “Lack of accountability.”

• “Tabloid digging into private lives.”

These show, collectively, we journalists have a long way to go before we are considered even as trustworthy as the ordinary man on the street.

But it is the man on the street that journalists have to worry about in the shiny new world of digital media.

In March, I was lucky enough to be part of a small team of young, West Midland “media types” sent to the SXSW Interactive conference in Austin, Texas, by Advantage West Midlands-funded project Digital Central.

The conference, which originally started as a music festival, is fast becoming known as a premier event attracting the top international talent in digital media.

My fellow attendees were all “early adopters”. Whether they be housewives, techies or students, they are the ones surfing the crest of the digital wave, the first to adopt all the new and shiny tools and applications that the web has to offer.

Many of them write blogs or produce their own videos, but what shocked me was the ability of some of them to command audiences in the thousands or tens of thousands.

When I asked them how they did it, the answer was pretty uniform: They were trusted and they were “part of a conversation”.

This conversation may be had through blogs, video or audio podcasts, but the fundamental idea is that their audience has redress and can correct and build upon the original work.

By opening up in this way, and by acknowledging their readers as real people, they show themselves to real too – something journalists have avoided in the pursuit of an ideal of objectivity, or a belief that their opinions and writing should command authority.

But these digital pioneers shaping a future for online media are demonstrating that, above all, trust is where it’s at.

The old model of distance between journalist and reader is going to have to change.

It is something The Birmingham Post has been investigating over recent months with the launch of its blogs, its experimentation with social bookmarking service Del.icio.us and Twitter.

By realising that they are just one – hopefully well-researched, well-written and interesting – part of a bigger conversation, journalists have a chance of raising themselves out of the pond and – hopefully – becoming seen as the trusted champions they really should be.

To see some of the websites that helped to inform this column or to respond, please visit http://del.icio.us/joannageary/column2

How things can change in six months!

Now, and I hope this doesn’t sound too cocky, I feel like I’m pretty much immersed in looking at the future of regional newspapers in the UK.

It has been a rapid education. For example, things that I did for the first time at SXSW include:

• Access Twitter over mobile internet.
• Interview people on a camcorder.
• Live stream video over a mobile phone.
• Blog via live streaming.
• Upload a video to Youtube.
• Speak on a podcast.

I know, I know, these are things I should have been doing already. Well… you’re right. In my defence, it’s taken me a while to build up the right kit in order to do much of the above.

Anyway, now I’m getting to grips with new platforms, I thought it was about time to get a host for this blog. I’ve been doing on the cheap by having it hosted free by WordPress, but I would like to have more freedom to play with the blog and I’ve been told the best way to do that is get me a host and download the lastest version of WordPress. Plus, I kinda need to learn how to manage my own website.

If this is right, then I could really do with some advice on hosts. I’m looking for something that is relatively cheap and reliable. Any ideas?