Rather it is about understanding the shift from publishing to participation, from broadcast to dialogue, from individual to collective intelligence, from sole to collaborative authorship.
Hansen highlighted how last year during the travel disruption caused by the Icelandic volcano, a developer created a quick and dirty site to help people help each other get home.
According to a Google blog post on the matter, Google wants to be part of the contest, which seeks to “find and fund breakthrough ideas that will have a lasting impact on the future of digital news in communities across Europe, the Middle East and Africa”.
I think it’s important to reiterate why I’m doing this experiment. There are a number of reasons, primarily:
1) I thought it would be funny to see how long Saatchi & Saatchi would let me go on pretending I’m them, and how far I could take it – a TV interview would be the pinnacle of success of the project.