It chimes every time someone buys an online subscription to The Times.
It was built by Peter MacRobert from News International‘s R&D Lab. Peter explains a bit more about how it works in the video below:
“The subscription ringer is an Arduino circuit developed in the News International R&D lab. The battery-powered circuit polls an API regularly via a Wifly wireless shield. When the daily subscription count has increased it pulses a solenoid against a bicycle bell.”
| “ | OK, be honest, who here has ever re-tweeted a link on Twitter based on the headline and without actually reading the article it links to? | |||
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| “ | @timesjoanna may or may not have done that once or twice! | |||
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| “ | @timesjoanna I have in the past, but am now more careful and read before retweeting. | |||
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| “ | @timesjoanna nope, never. I only retweet if I think it’s an unmissable article – difficult to gauge from a headline, regardless of source. | |||
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| “ | @timesjoanna I will sometimes retweet if I like the look of the article and trust the source before actually reading it in full. | |||
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| “ | @timesjoanna I genuinely don’t think I ever have. Definitely before fully reading it though | |||
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| “ | @timesjoanna I bookmark many links in twitter favourites file to read later. | |||
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| “ | @timesjoanna I make a point to make sure the link is good before retweeting. And I do either read the article or star them to be read later. | |||
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| “ | @timesjoanna When training people in writing for social media I always stress the importance of describing the content in the tweet….. | |||
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| “ | @timesjoanna …otherwise they have no reason to open it, read it or share it. People will RT on the strength of text alone. | |||
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| “ | Do I do it? I admit I have been known to retweet @timesnewsdesk without checking the link – especially if they’re breaking a story. | |||
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| “ | @timesjoanna Matt Drudge – the mother of all retweeters – puts links up much faster than he could have read them | |||
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| “ | @timesjoanna Never with one exception: opting in to @TheNextWeb’s spread.us function for Twitter news #retweetinglinks | |||
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| “ | @timesjoanna I’ve retweeted more than than once based on a headline! | |||
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| “ | @timesjoanna not without at least skimming it | |||
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| “ | @timesjoanna Sometimes, but only if I know the person tweeting has a reliable track record of posting solid stories. | |||
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| “ | @timesjoanna I very very seldom retweet without reading (usu. trusted source). Virtually always I’ll read thoroughly before RTing. | |||
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| “ | @timesjoanna Yes, sometimes – but only If I’m sure the source wouldn’t link to garbage.. | |||
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| “ | @timesjoanna I very very seldom retweet without reading (usu. trusted source). Virtually always I’ll read thoroughly before RTing. | |||
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| “ | @timesjoanna perhaps once or twice when I was young and guileless.. especially if the comment tickled a funny bone. Or my wife asked me to. | |||
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| “ | @timesjoanna YES! I trust the individual, recognise the validity of the story and happy to endorse their reputation, they posted orig tweet! | |||
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| “ | @timesjoanna No but I have retweeted a quote without checking it was genuine. Felt very embarrassed. | |||
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| “ | @timesjoanna Never. No way. I’d always read the link first. | |||
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| “ | @timesjoanna my biggest mistake, only read top part of article, retweeted, end of it had nasty content was notified deleted tweet right away | |||
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| “ | @timesjoanna I haven’t made the retweet without reading mistake for some time. I’d rather check it over first. | |||
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| “ | @timesjoanna I have occasionally if I trust the tweeter and I can read the URL – don’t tend to do it any more though – not good practice | |||
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| “ | @timesjoanna very rarely, but I have done it… | |||
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| “ | @timesjoanna I did it once and that @jonathanhaynes gave me a right telling off. | |||
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| “ | @timesjoanna all the time. of course. | |||
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| “ | @timesjoanna I do it all the time | |||
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| “ | @timesjoanna guiltily, perhaps once or twice, from trusted sources. That’s bad I know! | |||
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| “ | @timesjoanna Puffles does it all the time, but only frm sources Puffles reasonably trusts & under House Rule 3 – http://t.co/frtDSITz | |||
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| “ | @timesjoanna Yes. I felt shame. | |||
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| “ | @timesjoanna Yup, definitely guilty of that | |||
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| “ | @timesjoanna yeah I have – *shameface* – but from ‘good’ people if you see what I mean. I do generally go back and read after | |||
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| “ | @timesjoanna yep guilty as charged! But usually know & trust author | |||
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| “ | @timesjoanna yes but only from trusted sources (eg newspapers etc) | |||
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| “ | I have never done that @timesjoanna – which is why I always end up working late, I spend too much time reading articles! | |||
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| “ | @timesjoanna Surely if anyone says they’ve never done that then they’re lying | |||
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| “ | @timesjoanna Occasionally but usually only from trusted friends and with loose prior knowledge of the story, but trying to kill the habit. | |||
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| “ | @timesjoanna Genuinely never. Will always at least have a cursory read to make sure it’s what I think it is, or looks a bit silly. | |||
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| “ | @timesjoanna I have I fear. #smackwrist | |||
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| “ | @timesjoanna I haven’t, but I think it’s fairly common. | |||
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| “ | @richardtuffin @timesjoanna Sometimes because by the time I validate the article, I’ve lost the original tweet in my timeline. | |||
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| “ | @timesjoanna When I first started. Rapidly learned not to. Happens to me all the time tho. RTs happen within seconds of me tweeting. | |||
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| “ | @timesjoanna I haven’t, but I know many people do since I’ve had a lot of RTs on headlines with broken links on a work account before. | |||
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| “ | @timesjoanna It amazes me someone hasn’t taken advantage and done a rickroll. | |||
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| “ | @timesjoanna You’re suppose to click on the links? |
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| “ | @timesjoanna Erm….. |
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| “ | @timesjoanna yup. | |||
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| “ | aye… RT @timesjoanna: OK, be honest, who here has ever re-tweeted a link on Twitter based on the headline an… (cont) http://t.co/cxdRdTFU | |||
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| “ | @timesjoanna you’re supposed to read them before retweeting? | |||
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| “ | @timesjoanna guilty in the past, but now i do take time to at least scan-read a linked story before re-tweeting. Am I old-fashioned?? | |||
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| “ | @timesjoanna I try to at least skim read it, but if the text is RT-worthy, I’m more likely to read it in the first place… | |||
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As you may have heard, I will be leaving The Times at the beginning of October to start a new role at The Guardian as their Digital Development Editor.
The Times
Over the past few years I’ve been fortunate to have worked in the team at the centre of The Times’ move to a digital subscription model. Developing the social and engagement strategy for the site has given me the opportunity to think about (and sometimes challenge) what we now consider to be integral functions of news sites – sharing, commenting and conversing with our readers. I believe this has given me a far better understanding of just what is possible online.
I’ve enjoyed working with editors and our developers to introduce digital tools and skills into the newsroom – from live analytics boards and data journalism tools, to training on social media and reader engagement. I’ve also benefited from working across departments, developing 24/7 live support with our customer service team and increasing the community engagement roles of our moderators. I’ve also had the chance to help build fun projects such as our Twitter Word Nerd game.
I’ve had my successes and my failures but I’ve always tried to learn the lessons from each. I leave The Times grateful for the opportunities I’ve been given and with immensely fond feelings for the friendly and very talented people I’ve had the pleasure of working alongside. I wish them every success in the future.
The Guardian
The new role at The Guardian is a great opportunity for me and I’m very much looking forward to starting in mid-November. In the meantime, I’ll be at the next Hacks/Hackers meet up on 28 September and you can keep up with me on Twitter @timesjoanna – I’m going to have to update that username!
We're supposed to give them a manageable digest of events — national, state and local, plus some good reading and useful information. Nobody wants to read a whole goddamn city council agenda. Nobody human wants to look at video of residents at a city council meeting, except those who care enough to go.