If content is king, collaboration is queen.

Archive for September, 2011


Arduino-powered subscription bell

Sep 29, 2011 Author: Joanna | Filed under: Uncategorized

It chimes every time someone buys an online subscription to The Times.

It was built by Peter MacRobert from News International‘s R&D Lab. Peter explains a bit more about how it works in the video below:

“The subscription ringer is an Arduino circuit developed in the News International R&D lab. The battery-powered circuit polls an API regularly via a Wifly wireless shield. When the daily subscription count has increased it pulses a solenoid against a bicycle bell.”

links for 2011-09-26

Sep 26, 2011 Author: Joanna | Filed under: Uncategorized
OK, be honest, who here has ever re-tweeted a link on Twitter based on the headline and without actually reading the article it links to?
timesjoanna
September 26, 2011
@timesjoanna may or may not have done that once or twice!
RobChesworth
September 26, 2011
@timesjoanna I have in the past, but am now more careful and read before retweeting.
iantilsed
September 26, 2011
@timesjoanna nope, never. I only retweet if I think it’s an unmissable article – difficult to gauge from a headline, regardless of source.
CCDigital
September 26, 2011
@timesjoanna I will sometimes retweet if I like the look of the article and trust the source before actually reading it in full.
niltiac
September 26, 2011
@timesjoanna I genuinely don’t think I ever have. Definitely before fully reading it though
DRMacIver
September 26, 2011
@timesjoanna I bookmark many links in twitter favourites file to read later.
garethoconnor
September 26, 2011
@timesjoanna I make a point to make sure the link is good before retweeting. And I do either read the article or star them to be read later.
niltiac
September 26, 2011
@timesjoanna When training people in writing for social media I always stress the importance of describing the content in the tweet…..
sookio
September 26, 2011
@timesjoanna …otherwise they have no reason to open it, read it or share it. People will RT on the strength of text alone.
sookio
September 26, 2011
Do I do it? I admit I have been known to retweet @timesnewsdesk without checking the link – especially if they’re breaking a story.
timesjoanna
September 26, 2011
@timesjoanna Matt Drudge – the mother of all retweeters – puts links up much faster than he could have read them
TomWhitwell
September 26, 2011
@timesjoanna Never with one exception: opting in to @TheNextWeb’s spread.us function for Twitter news #retweetinglinks
suellewellyn
September 26, 2011
@timesjoanna I’ve retweeted more than than once based on a headline!
jackyhood
September 26, 2011
@timesjoanna not without at least skimming it
catnip
September 26, 2011
@timesjoanna Sometimes, but only if I know the person tweeting has a reliable track record of posting solid stories.
BigTastyBurger
September 26, 2011
@timesjoanna I very very seldom retweet without reading (usu. trusted source). Virtually always I’ll read thoroughly before RTing.
ElrikMerlin
September 26, 2011
@timesjoanna Yes, sometimes – but only If I’m sure the source wouldn’t link to garbage..
johnhenry
September 26, 2011
@timesjoanna I very very seldom retweet without reading (usu. trusted source). Virtually always I’ll read thoroughly before RTing.
ElrikMerlin
September 26, 2011
@timesjoanna perhaps once or twice when I was young and guileless.. especially if the comment tickled a funny bone. Or my wife asked me to.
myphonedeals
September 26, 2011
@timesjoanna YES! I trust the individual, recognise the validity of the story and happy to endorse their reputation, they posted orig tweet!
MattWarrener
September 26, 2011
@timesjoanna No but I have retweeted a quote without checking it was genuine. Felt very embarrassed.
nicgibb
September 26, 2011
@timesjoanna Never. No way. I’d always read the link first.
jeremyhead
September 26, 2011
@timesjoanna my biggest mistake, only read top part of article, retweeted, end of it had nasty content was notified deleted tweet right away
Mazi
September 26, 2011
@timesjoanna I haven’t made the retweet without reading mistake for some time. I’d rather check it over first.
Sarah_Booker
September 26, 2011
@timesjoanna I have occasionally if I trust the tweeter and I can read the URL – don’t tend to do it any more though – not good practice
sleepydog
September 26, 2011
@timesjoanna very rarely, but I have done it…
patrickhadfield
September 26, 2011
@timesjoanna I did it once and that @jonathanhaynes gave me a right telling off.
malcolmcoles
September 26, 2011
@timesjoanna all the time. of course.
brianwhelanhack
September 26, 2011
@timesjoanna I do it all the time
SophieCam
September 26, 2011
@timesjoanna guiltily, perhaps once or twice, from trusted sources. That’s bad I know!
shellbryson
September 26, 2011
@timesjoanna Puffles does it all the time, but only frm sources Puffles reasonably trusts & under House Rule 3 – http://t.co/frtDSITz
Puffles2010
September 26, 2011
@timesjoanna Yes. I felt shame.
flashboy
September 26, 2011
@timesjoanna Yup, definitely guilty of that
katy_bird
September 26, 2011
@timesjoanna yeah I have – *shameface* – but from ‘good’ people if you see what I mean. I do generally go back and read after
PatrickRiot
September 26, 2011
@timesjoanna yep guilty as charged! But usually know & trust author
LouiseTeboul
September 26, 2011
@timesjoanna yes but only from trusted sources (eg newspapers etc)
Petercampbell1
September 26, 2011
I have never done that @timesjoanna – which is why I always end up working late, I spend too much time reading articles!
NeilSmallwood
September 26, 2011
@timesjoanna Surely if anyone says they’ve never done that then they’re lying
patrickjpr
September 26, 2011
@timesjoanna Occasionally but usually only from trusted friends and with loose prior knowledge of the story, but trying to kill the habit.
alexwalters
September 26, 2011
@timesjoanna Genuinely never. Will always at least have a cursory read to make sure it’s what I think it is, or looks a bit silly.
katbrown82
September 26, 2011
@timesjoanna I have I fear. #smackwrist
MontagueBrench
September 26, 2011
@timesjoanna I haven’t, but I think it’s fairly common.
JosephStash
September 26, 2011
@richardtuffin @timesjoanna Sometimes because by the time I validate the article, I’ve lost the original tweet in my timeline.
Wolfie_Rankin
September 26, 2011
@timesjoanna When I first started. Rapidly learned not to. Happens to me all the time tho. RTs happen within seconds of me tweeting.
edyong209
September 26, 2011
@timesjoanna I haven’t, but I know many people do since I’ve had a lot of RTs on headlines with broken links on a work account before.
minifig
September 26, 2011
@timesjoanna It amazes me someone hasn’t taken advantage and done a rickroll.
carolinehonour
September 26, 2011
@timesjoanna You’re suppose to click on the links? ;)
ALEXANDERCLARKE
September 26, 2011
@timesjoanna Erm….. ;)
CurrentMartin
September 26, 2011
@timesjoanna yup.
TomChivers
September 26, 2011
aye… RT @timesjoanna: OK, be honest, who here has ever re-tweeted a link on Twitter based on the headline an… (cont) http://t.co/cxdRdTFU
richardtuffin
September 26, 2011
@timesjoanna you’re supposed to read them before retweeting?
subhajitb
September 26, 2011
@timesjoanna guilty in the past, but now i do take time to at least scan-read a linked story before re-tweeting. Am I old-fashioned??
emmagilliam
September 26, 2011
@timesjoanna I try to at least skim read it, but if the text is RT-worthy, I’m more likely to read it in the first place…
lauratosney
September 26, 2011

A New Job

Sep 22, 2011 Author: Joanna | Filed under: Uncategorized

As you may have heard, I will be leaving The Times at the beginning of October to start a new role at The Guardian as their Digital Development Editor.

I’ll be based in the newsroom, helping The Guardian team to develop their digital skills further as the organisation moves towards its digital-first strategy (this will certainly be a two-way process given the digital talent at the Guardian). I’ll also be looking at developing new ways to tell stories and new digital methods of working.

The Times

Over the past few years I’ve been fortunate to have worked in the team at the centre of  The Times’ move to a digital subscription model. Developing the social and engagement strategy for the site has given me the opportunity to think about (and sometimes challenge) what we now consider to be integral functions of news sites – sharing, commenting and conversing with our readers. I believe this has given me a far better understanding of just what is possible online.

I’ve enjoyed working with editors and our developers to introduce digital tools and skills into the newsroom – from live analytics boards and data journalism tools, to training on social media and reader engagement. I’ve also benefited from working across departments, developing 24/7 live support with our customer service team and increasing the community engagement roles of our moderators. I’ve also had the chance to help build fun projects such as our Twitter Word Nerd game.

I’ve had my successes and my failures but I’ve always tried to learn the lessons from each. I leave The Times grateful for the opportunities I’ve been given and with immensely fond feelings for the friendly and very talented people I’ve had the pleasure of working alongside. I wish them every success in the future.

The Guardian

The new role at The Guardian is a great opportunity for me and I’m very much looking forward to starting in mid-November. In the meantime, I’ll be at the next Hacks/Hackers meet up on 28 September and you can keep up with me on Twitter @timesjoanna – I’m going to have to update that username!

links for 2011-09-16

Sep 16, 2011 Author: Joanna | Filed under: Uncategorized
  • For all the upsides that social media can bring to your business, there still remains a great deal of uncertainty and misconceptions about what social media can actually accomplish in terms of overall business growth. Far too often, high (read: mismanaged) expectations can lead to disappointment, even frustration with the mechanism.
    (tags: socialmedia)
  • Narrative Science takes key facts and adds in connective sentences so a story makes sense. This college football report (American football, not football) was generated using NS’s algorithms. It’s not Pulitzer Prize winning material, but it’s factually accurate, informative and functionally does the job of creating a short match report.
  • What our poor, overworked, underpaid, technology-crazed editor has completely forgotten is the purpose of journalism. Which is, to make sense of a bewildering array of events for people.

    We're supposed to give them a manageable digest of events — national, state and local, plus some good reading and useful information. Nobody wants to read a whole goddamn city council agenda. Nobody human wants to look at video of residents at a city council meeting, except those who care enough to go.

  • The internet has changed patterns of supply and demand in media businesses in profound ways. We're not going back to the way things used to be. But it's a mistake to assume that the contours of the landscape in the immediate aftermath of the disruption are the permanent contours of the landscape.
    (tags: business)
  • (tags: shared)

links for 2011-09-14

Sep 14, 2011 Author: Joanna | Filed under: Uncategorized

links for 2011-09-06

Sep 6, 2011 Author: Joanna | Filed under: Uncategorized
  • We’ve done a poor job, she said, of convincing people of the real benefits of structured content over bespoke digital layout. She compared Condé Nast, who have tripled their workload by needing one print and two bespoke iPad layouts of every article, to NPR who have built an API that makes “Create once, publish everywhere” a reality. A graph she showed of the sales of Glamour suggested that investment in bespoke layouts was sometimes selling less than 3,000 copies of an app – a shockingly poor return on investment.

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About

I am The Guardian's Digital Development Editor.

I am an advocate of using social media and other online communication tools to better understand, collaborate with and serve those who we reach with our journalism.

The views expressed in this blog are my own and do not necessarily reflect the views of my employers.

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What others have said

"That most enterprising of newspaper bloggers..."
Roy Greenslade

"She thinks in the new way: open, networked, relying on and trusting the gift economy and respecting her readers and what they know..."
Jeff Jarvis

"A wise and forward-thinking journo ninja"
Glyn Mottershead

"Self-regarding, self-referential and self-indulgent..."
Quaker



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