links for 2010-08-23

  • "What she discovered was that the students with the most extreme pro-alcohol stance expressed their opinions most readily, in general because they believed that they were voicing the majority opinion. But polls showed that the majority of students had a moderate to anti-alcohol stance. When pro-alcohol students were shown evidence that most people didn't support their views, they were far more reluctant to express their extreme opinions."
    (tags: socialmedia)
  • "How did this happen? Subversive, disillusioned, overtired or dyslexic production line engineer, or simply a typo? (Here are 153,000 others who also prefer the alternative spelling of Renault.)"
    (tags: subbing)
  • Now you can use Gapminder World – with all its indicators – from your own computer, even when you have no Internet. Just download and install the new Gapminder Desktop.

    A downloadable version of Gapminder World is the single most requested tool, and we are very happy to be able to now offer just that, free of charge.

    (tags: data)
  • They are case studies that, for one reason or another, have made us think ‘great campaign’.   In deciding what is/is not a relevant case study, our social media litmus test has been to ask if they involve either online social interaction, user participation or user-generated content.
    (tags: socialmedia)
  • Now it is testing out local recommendations on a map with a sidebar showing restaurants, nightlife, hotels, spas, clothing stores, and more. Hunch local tries to figure out which spots your friends on different services might like (you can sign in with your Twitter or Facebook account) and offers them up at the top of its local search results. Each spot has a corresponding pin on the map. You can filter by different types of venues, and there is also a slider which lets you select more personalized “unique” results or more “popular” ones.
    (tags: hyperlocal)
  • Rather, this post is just a reminder that eye candy is important, but it isn’t everything, and that for a design to be truly beautiful, it has to be functional, have purpose and contribute in some way to the website’s intuitiveness, usefulness and branding. All of these things contribute to the overall effect of a design.
    (tags: design)
  • For as much as technology can distract us from long-form journalism, though, it can also be a gateway into it.

    Five guys — Nate Weiner of Read It Later, Marco Arment of Instapaper, Max Linsky and Aaron Lammer of Longform.org, and Mark Armstrong of @LongReads — have found ways to use Web tools to renew attention to long-form journalism, increase its shelf life and make it easier for people to consume and share it.

  • "The one sphere that really sticks out, however, is the login we choose when it comes to the news. Of all the logins to news sites tracked by Gigya, 45% are completed using our Twitter credentials, with only 25% using Facebook and 16% using Google. The numbers seem to solidify our vision of Twitter as a network best used to quickly share links and "newsy" bits of information."
  • For web 3.0 the press office will also need to:

    Create and edit geotagged data such as a Google map.
    Create a data set.
    Use an app and a mash-up.
    Use basic html.
    Blog to challenge the mis-interpretation of data.

  • "Instead, Web fact-checkers generally try to show how articles presented in earnest are actually self-parody. These acts of reclassifying journalism as parody or fiction — and setting off excerpts so they play as parody — resembles literary criticism more than it does traditional fact-checking."
    (tags: journalism)
  • (tags: journalism)

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