If content is king, collaboration is queen.

Archive for February, 2010


links for 2010-02-23

Feb 23, 2010 Author: Joanna | Filed under: Uncategorized

links for 2010-02-17

Feb 17, 2010 Author: Joanna | Filed under: Uncategorized

links for 2010-02-16

Feb 16, 2010 Author: Joanna | Filed under: Uncategorized
  • "Think of it this way: social media is about the people who use it. If you dismiss Yahoo or MySpace as yesterday’s news you’re essentially dismissing those people, suggesting that their interactions, creativity and choices are of zero interest because of the platform they’ve chosen. It’s hard to think of anything less in the ‘social’ spirit."

links for 2010-02-12

Feb 12, 2010 Author: Joanna | Filed under: Uncategorized
  • The Chart API provides Image Charts which are rendered by a Google chart server in response to a simple URL request. Image Charts are fast to render and can be easily emailed and printed. In addition to the extensive gallery of charts, this server now also provides dynamic icons, QR codes, and math formulas.
    (tags: tools data)
  • "Too many news startup ideas fail because they take an upside down approach. Journalists think of a product and then decide who to make it for. Instead you need to define your audience first – and then ask “what do they need?”."
  • "You sign up for usability testing, we notify users, you watch and listen to them use your site, you read their summary."
  • "Users are often in a rush to complete their task and reach their goal. By removing obstacles and making the web-form easier to complete, we increase the likelihood of visitors reaching your conversion page. So how can we increase the likelihood that visitors will reach your goal page and find your web-forms easier?"
  • "# What draws your attention?
    # What do you like on this page?
    # Where do you click for information about X?
    Wouldn't it be great to be able to ask your website visitors questions like these or any other question?"
  • If there is one undercurrent of design these days it is this: design is becoming more strategic and thus more important to business success. With this power comes great responsibility. As designers we must be accountable for what we produce, and that means we must start aligning our work with concrete business metrics.
  • The amazing thing about our business is we get think about (and sometimes work with) emerging technologies and trends. Here are some other important trends for the next few years: gestural and multi-touch interfaces, social networks, game design. Apple's tablet, everything to do with geolocation, multi-channel customer experience.
  • UX London is a unique three-day event combining inspirational talks with in-depth workshops presented by some of the industry’s biggest names.
  • However, if every reporter or editor has the same interests and thinks alike, the newsroom will unknowingly and collectively produce the same stories and target the same audience, leaving other sections of the readership or viewership underserved and underrepresented.

links for 2010-02-09

Feb 9, 2010 Author: Joanna | Filed under: Uncategorized
  • "Relationships. That’s what the business of media must become. In our New Business Models for News, we began — just began — to project the value of the relationship a new media service can have in its community: creating events; educating; gathering and selling data; selling goods directly (as the Telegraph does, quite successfully); running networks to help others succeed; saving money by collaborating. This is why the notion of charging your best customers — cutting off your richest relationships with a toll booth — seems so dangerous to me. "
  • "Hyundai's US arm has nearly 3,000 "followers", but Joel Ewanick, its group vp of marketing, was unsure about the benefits it provided for the automaker… By contrast, Facebook, where Hyundai has 14,000 "fans", has proved to be more useful from a marketing perspective, having adopted many of Twitter's best features…"

links for 2010-02-08

Feb 8, 2010 Author: Joanna | Filed under: Uncategorized

links for 2010-02-05

Feb 5, 2010 Author: Joanna | Filed under: Uncategorized
  • This is a simple, potentially effective technique. But of course you need to know who your visitor is. That’s simple enough if you require your users to register on your site, or you know who they are because they log into your site via Facebook Connect or some other third-party connection.
    (tags: marketing news)

links for 2010-02-04

Feb 4, 2010 Author: Joanna | Filed under: Uncategorized

Archives

About

I am The Guardian's Digital Development Editor.

I am an advocate of using social media and other online communication tools to better understand, collaborate with and serve those who we reach with our journalism.

The views expressed in this blog are my own and do not necessarily reflect the views of my employers.

More...


What others have said

"That most enterprising of newspaper bloggers..."
Roy Greenslade

"She thinks in the new way: open, networked, relying on and trusting the gift economy and respecting her readers and what they know..."
Jeff Jarvis

"A wise and forward-thinking journo ninja"
Glyn Mottershead

"Self-regarding, self-referential and self-indulgent..."
Quaker



Get updates by email

Enter your email address:

Delivered by FeedBurner




Find me!