* find users who visited your site and left without making a purchase
* retarget each of these users with personalised banners
* bring users back to your site, where they can convert into paying customers
Last night I was part a debate on the regional press at City University.
Near the end, talk moved on to the subject of journalism enterprise.
When asked for a show of hands, most of the students said they would like to work in the mainstream media. Eighteen out of approx. 70 in the room said they wanted to work for a start-up.
I said I expected it would be those 18 that would be employed by mainstream media organisations. I guess, for me, the skills priority for journalists has changed.
It reminded me of a hypothetical situation someone put to me the other day:
You are the editor of a newspaper. You are allowed to employ one more person. You can choose either a writer that has won a Pulitzer prize or a writer that has built an online community of 40,000 highly committed readers and contributors. Which do you choose?
I know nothing is ever that clear cut, of course. This is a real “daddy or chips” question. Yet, I guess how you answer it gives a good indication of how you think we should train our journalists of the future.