If content is king, collaboration is queen.

Archive for July, 2009


links for 2009-07-30

Jul 30, 2009 Author: Joanna | Filed under: Uncategorized

A BrandNew project for me

Jul 30, 2009 Author: Joanna | Filed under: Uncategorized

For those who may have concluded my lack of blogging meant I’d disappeared off the planet, I thought I’d draw your attention to just one of the things I’ve been beavering away at behind the scenes.

BrandNew was set up in response to the fact that brand management online seemed to be a bit of a dirty word. While some organisatons are awarded the digerati prize of having “got it“, others end up being marginalised and scorned for their obvious errors.

Yet, I don’t think it should be such a maligned profession. As long as you are open, honest and transparent about who you are; who you work for; what you’re doing and why and sensitive to other people then being in a space where customers can easily access you should be a great thing. Right?

But being someone who has (without realising it at first) helped to manage the identity of a brand online, I am all too aware of the soul-searching that this type of role can create.

Questions such as: Can I be myself? What should I write about? Can people distinguish between my organisation’s brand and my personal identity? How do I deal with putting myself in the front line of customer service? How will my bosses react to what I say online? What if I get it wrong?

Looking back to the wonderful, supportive atmosphere of the Birmingham Social Media Cafe, I hoped that I could recreate that atmosphere for those faced with such questions.

Hence, the BrandNew meetups. The first one isn’t until September 10 so there is plenty of time to let me know how I can make it better, and to tell your friends! Any feedback would be much appeciated.

Oh, and there’s a Facebook Group too!

BBC video embedding – proof of commodity news?

Jul 30, 2009 Author: Joanna | Filed under: Uncategorized

I’ve had little time to mull over the implications of the announcement that the BBC is to share its video content with Daily Mail & General Trust, Guardian News & Media, Telegraph Media Group and Independent News & Media. Yet, in the moments when I have, I have this nagging worry that it is not a good sign.

I can completely see the benefits: additional video content that can really enrich a story, but at no real cost to the newspaper groups involved. Plus, if you’re getting BBC content on your favourite newspaper website, perhaps you might switch your homepage allegiance.

The one thing that has personally been bugging me is that the owners of the Daily Mail, The Guardian, The Telegraph and The Independent all decided that BBC content would sit well alongside their stories.

This suggests that they thought it likely that they would be covering enough of the same stories as the BBC, and doing so with a tone and style that was unlikely to clash.

So a BBC video would sit as well next to a Daily Mail article as it would a Guardian article? When the unique selling points of a newspaper are supposedly its focus, editorial tone and world view, that seems surprising.

I guess you could argue that it is a testament to the BBC’s objectivity and that each newspaper group will have different priorities: selecting video for different stories.

But I can’t get yesterday’s quote from Vivian Schiller, CEO of NPR in the US, that “news is a commodity” out of my head.

I’ve got this horrible feeling that the BBC deal proves that many articles produced by newspapers provide little or no uniqueness to help distinguish them in a flooded market.

links for 2009-07-29

Jul 29, 2009 Author: Joanna | Filed under: Uncategorized

links for 2009-07-28

Jul 28, 2009 Author: Joanna | Filed under: Uncategorized

links for 2009-07-27

Jul 27, 2009 Author: Joanna | Filed under: Uncategorized

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About

I am The Guardian's Digital Development Editor.

I am an advocate of using social media and other online communication tools to better understand, collaborate with and serve those who we reach with our journalism.

The views expressed in this blog are my own and do not necessarily reflect the views of my employers.

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What others have said

"That most enterprising of newspaper bloggers..."
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"She thinks in the new way: open, networked, relying on and trusting the gift economy and respecting her readers and what they know..."
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"A wise and forward-thinking journo ninja"
Glyn Mottershead

"Self-regarding, self-referential and self-indulgent..."
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