Did anyone else notice that today’s fantastic exclusive from the Birmingham Mail – an open letter from Gareth Barry to Villa fans – did not appear on its website until after lunch?
It seems many other websites ended up covering the story publishing the letter online before the Mail did.
Some even ran the full letter on their websites before The Mail. The Express & Star had the letter up online at midday and Football 365 appears to have published it at 12.31pm. However, Head of Multimedia for Trinity Mirror Regionals, David Higgerson (see comments below) said many of these were actually excerpts.
The Mail had originally had an article and a teaser on their site saying that they would publish the full letter online at 4pm, although it appeared to go up onto the site a bit earlier than that.
It’s a very different strategy to the way The Guardian broke its recent video exclusive on Ian Tomlinson, where it used its website to publicise the story first. I’m also not sure how it could have benefited the Mail to publish on their website so late.
I guess it shows the way newspapers deal with exclusives and how best to split them between print and online is still an area very much open to debate.