Alan Rusbridger on the Future of Journalism from Carta on Vimeo.

I have just come across this video of Alan Rusbridger talking about the development of journalism.

I think it’s interesting to hear an editor admit that there is more knowledge and expertise outside his organisation amongst his readers than within it.

I’m now waiting for mainstream news brands to take the next step and talk about their journalists being in the service of their readers. It’s not something that gets mentioned too often but I think is an important mindset to start developing.

NB. Also David Montgomery of Mecom has also been uttering some wise words along the same lines.

This one really brings the incoherency of the QIT series to a new level. So please, bear with me:

I’ve been hearing a lot of debate about how news organisations need to re-engage with their readers and, for the most part, this seems to focus on content creation.

There is talk about promoting “citizen journalism”, using “UGC”, releasing APIs for developers, etc. etc.

It’s all good stuff. But there is no denying that those who volunteer time and effort to create news-worthy content or applications are a tiny minority.

Most people just want to be told what the news is by people who are employed to know.

Does that mean those who create want to engage more than those who do not? I don’t think that’s necessarily true.

Perhaps it’s just that others have time and skill barriers that stop them. Or they don’t really see how such engagement would benefit them.

I’m always stunned by how popular polls on news websites are. They almost always do well, perhaps because of their low barrier to entry: just one or two clicks and you’ve contributed.

The frustrating thing is that most of these polls are – beyond capturing a mood – utterly futile.

Readers may overwhelmingly vote that the Prime Minister should resign, but that poll is unlikely to have much influence on Gordon’s decision to bow out.

To look at it in the more negative light, you could argue such polls do little more than reinforce the idea that news organisations pay lip service to engagement, but don’t really want to empower their readers in any meaningful way.

So, what if polls were devised to empower? What if, at the end of the vote, the majority will of the readers was enacted? What message would that send out? What should the questions be?

Did anyone else notice that today’s fantastic exclusive from the Birmingham Mail – an open letter from Gareth Barry to Villa fans – did not appear on its website until after lunch?

It seems many other websites ended up covering the story publishing the letter online before the Mail did.

Some even ran the full letter on their websites before The Mail. The Express & Star had the letter up online at midday and Football 365 appears to have published it at 12.31pm. However, Head of Multimedia for Trinity Mirror Regionals, David Higgerson (see comments below) said many of these were actually excerpts.

The Mail had originally had an article and  a teaser on their site saying that they would publish the full letter online at 4pm, although it appeared to go up onto the site a bit  earlier than that.

It’s a very different strategy to the way The Guardian broke its recent video exclusive on Ian Tomlinson, where it used its website to publicise the story first.  I’m also not sure how it could have benefited the Mail to publish on their website so late.

I guess it shows the way newspapers deal with exclusives and how best to split them between print and online is still an area very much open to debate.