Comments on: Fruit, chocolate and news with feeling http://www.joannageary.com/2009/05/09/fruit-chocolate-and-news-with-feeling/ If content is king, collaboration is queen. Fri, 03 Feb 2012 12:45:41 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: simon gray http://www.joannageary.com/2009/05/09/fruit-chocolate-and-news-with-feeling/comment-page-1/#comment-1952 simon gray Fri, 15 May 2009 16:55:12 +0000 http://www.joannageary.com/?p=748#comment-1952 It's all down to the engagement with the readers, isn't it ? With the birmingham post, i & others feel (felt, in your case !) valued as customers not just because of the personal outside-work friendships with the team, but also the direct business-level engagement through the organisations online channels itself. Does that scale ? I think so - jack schofield & jemima kiss at the guardian are case studies of news personalities (for want of a better description) who practice genuine reader engagement without making it seem like a local radio shout-out for teh fanz. It’s all down to the engagement with the readers, isn’t it ?

With the birmingham post, i & others feel (felt, in your case !) valued as customers not just because of the personal outside-work friendships with the team, but also the direct business-level engagement through the organisations online channels itself.

Does that scale ? I think so – jack schofield & jemima kiss at the guardian are case studies of news personalities (for want of a better description) who practice genuine reader engagement without making it seem like a local radio shout-out for teh fanz.

]]> By: Joanna http://www.joannageary.com/2009/05/09/fruit-chocolate-and-news-with-feeling/comment-page-1/#comment-1951 Joanna Fri, 15 May 2009 16:43:03 +0000 http://www.joannageary.com/?p=748#comment-1951 @Paul Interesting point. Perhaps "facts and updates" are not really that attractive either. I wonder, however, what these users actually do at the point of consumption? Would they choose the article full of context and background on an important debate, or would they choose something else more accessible?I haven't got the answer, but I have learnt to believe that what people say they will do and what people actually do are very different. @Paul Interesting point. Perhaps “facts and updates” are not really that attractive either.
I wonder, however, what these users actually do at the point of consumption?
Would they choose the article full of context and background on an important debate, or would they choose something else more accessible?I haven’t got the answer, but I have learnt to believe that what people say they will do and what people actually do are very different.

]]> By: Paul Bradshaw http://www.joannageary.com/2009/05/09/fruit-chocolate-and-news-with-feeling/comment-page-1/#comment-1950 Paul Bradshaw Thu, 14 May 2009 10:23:03 +0000 http://www.joannageary.com/?p=748#comment-1950 AP's research into news consumption noted that users felt overwhelmed by facts and updates, but were left wanting a lot more context and background - the fruit. AP’s research into news consumption noted that users felt overwhelmed by facts and updates, but were left wanting a lot more context and background – the fruit.

]]> By: Richard Horswill http://www.joannageary.com/2009/05/09/fruit-chocolate-and-news-with-feeling/comment-page-1/#comment-1927 Richard Horswill Sat, 09 May 2009 07:49:48 +0000 http://www.joannageary.com/?p=748#comment-1927 I have read Tim Harfotds book Undercover Economist - very good. Doing this from iPhone and so won't let me see what I am typing so I hope the right words appear. However, serious news should never be dipped in chocolate. The fruit needs to be well presented, good writing, accurate, no waffle and supporting visual media and people will read it because it is actually more interesting. I have read Tim Harfotds book Undercover Economist – very good. Doing this from iPhone and so won’t let me see what I am typing so I hope the right words appear. However, serious news should never be dipped in chocolate. The fruit needs to be well presented, good writing, accurate, no waffle and supporting visual media and people will read it because it is actually more interesting.

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