Rupert Murdoch: editors are forgetting their readers

“It’s not newspapers that might become obsolete. It’s some of the editors, reporters and proprietors who are forgetting a newspaper’s most precious asset: the bond with its readers.”

I have been catching up with an ABC Boyer Lecture given by Rupert Murdoch in November last year (thanks to Dilyan for the recommendation and link).

In it Rupert about his career in newspapers, gives his take on the Wapping dispute, The Times compact, plans for the WSJ and the loss of newspaper power in the face of the internet:

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Some other interesting quotes:

“Instead of finding stories that are relevant to their readers’ lives, papers run stories reflecting their own interests. Instead of writing for their audience, they are writing for their fellow journalists. And instead of commissioning stories that will gain them readers, some editors commission stories whose sole purpose is the quest for a prize.”

“I do not claim to have all the answers. Given the realities of modern technology, this very radio address can be sliced and digitally diced. It can be accessed in a day or a month or a decade. And I can rightly be held to account in perpetuity for the points on which I am proven wrong—as well as mocked for my inability to see just how much more different the world had become.”

There is also a full transcript.

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