The former struck a chord with me. I am a Radio 4 addict because I can listen to it while I’m doing other things (cleaning the house, commuting to work). I pick up the headlines whilst doing other things.
If time is becoming increasingly squeezed then I suspect the reasons behind someone dedicating half-an-hour of their time to reading a newspaper have to been even more compelling. Being on public transport and having a paper available for free is one of those reasons.
Even if the newspaper is a great product, with fantastic stories, it may not be something that fits into a person’s life easily.
So, when we look at how we can use technology to appeal to new audiences, perhaps we should be thinking media in terms of how much of a person’s time they consume.
Would the ideal be to make distribution ambient? This would mean stories would come to a person because they were part of their surroundings, rather than because they expressly decided to sit down and consume news.