On my last post a mini-debate has broken out about whether our exisiting news organisations really need journalists to investigate stories.
He was arguing that having investigative journalism was, in a way, a form of marketing for a news brand – a way to identify the product as being better than its competition.
An interesting point that got me thinking.
Russell Brand & Jonanathan Ross, the US elections, the Congo, Gordon Brown shaking hands with Al Qaida suspects – all of these are news stories and all of them have been covered by the UK’s media outlets in one form or another over the last week.
So, what are the things that make you choose to get your news from one organisation rather than another? I tried to make a list:
- political stance/worldview
- specialist subject areas (FT for info on the financial crisis, The Sun for bikini pics of the latest Bond girl, The Birmingham Post for W.Mids news)
- platform and convenience (R4 gets my vote when cleaning the kitchen or driving to work, lots of people read The Metro on the train)
- personalities (Charlie Brooker springs to mind)
That can’t be it, surely?