Too rough to appear on Qik today, so I brought in my understudy:
[youtube=http://www.youtube.com/watch?v=MR5p6z9hnVY&hl=en]
Executive summary: Thoughts on the Project for Excellence in Journalism report on the state of the news media. News organisations recycle world stories because of the way that sites are funded. Because they want to generate clicks, they will throw up articles on popular stories just to attract people to their site.
The video on Qik is here (Qik now sends videos direct to Youtube – but I’m surprised that there is no Qik branding on the video…)
[youtube=http://www.youtube.com/watch?v=OCbuRA_D3KU&hl=en]
found via markmedia
Ever had a quote that has an impact that doesn’t sink for a long time after you hear it?
Well, there was one not so long ago that had that effect on me. It was part of a voxpop on BBC Radio 4 about the modern-day relevance of the Archbishop of Canterbury. The BBC was interviewing people on the streets of Manchester about what they thought of the head of the Church of England.
One guy said (and this is a paraphrase): “He’s ok and that, but he says he speaks for people, which is wrong. Nowadays everyone speaks for themselves so he is a bit out-of-date.”
I laughed at first, thinking that it was a nice myth to assume that there was equality of voice. Then I realised that actually, that wasn’t the point.
The point is that people no longer identify with large, organised bodies. Whther it be the corporation, the Church of England or even, perhaps, the media group, there is an implicit assumption that they do not represent the individual.
If that is true, then it backs up the idea that the future of media is the personal, the building of networks and relationships between individuals so that everyone can speak for themselves, even if some end up speaking louder than others.
One of many things that came out of SXSW was that I should consider exploring the world of the podcasting.
It’s not something I’ve done before, mainly because I’m not a big listener of podcasts. I had concluded, as has my colleague Tom Scotney, that there was limited value in listening to an entire podcast on the off-chance that some of the content was worthwhile. Better to have text and scan through it, I thought.
But, since then, I’ve changed my mind somewhat. One reason is because I had forgotten that I am an avid listener to BBC Radio 4. Now, when I switch on Radio 4 I have no idea what I am going to be listening to, but I enjoy it because I know it will be pretty good quality. Why could this not apply to podcasts?
Secondly, I don’t have an iPod (I seriously want one!) – so I don’t download podcasts to listen to later, I have to listen to them pretty much then and there, or play them on my computer when I’m working (and not paying attention).
Thirdly, most of the podcasts I’ve come across don’t provide a detailed summary that would allow me to judge whether I wanted to listen or not. But this may have been resolved by Stef Lewandowski who has suggested using Viddler to annotate different parts of the podcast, as Dave Seah has done with his SXSW video. This, combined with some form of executive summary, could make it easier to see “at a glance” whether the podcast is for you.
And the final reason I want to podcast is… people have told me to! There was a general consensus at SXSW that it would be a good way to ease myself into other forms of communicating over the web and I’m enthusiastic to give it a go.
For my journo-type work I have me a little Olympus WS-300M and, I have been told, that it would do the job for recording podcasts. But I think I would need a microphone. The thing is, if I’m interviewing people would I want to have them on a clip mic, or would it be better to have a multidirectional mic so that it’s easier to hear me asking the questions. If so, I’d want something that didn’t pick up too much background noise.
As for my first podcast, well I haven’t asked anyone yet but I think it might be nice to interview some of the journalists at The Birmingham Post about how the move to digital has changed their working practices in recent years and how they think it will develop in the future. This would give me practice at interviewing, would have relevance to the sort of thing I blog about and might work as a slice of mass observational history. Thoughts?
Qik video can be found here.
Executive summary: Online media is becoming increasingly personality driven as users decide which sources to trust and which to reject. Video can be a key tool in building trust.
…and I feel a little… well… low, actually.
I think it was probably inevitable – no one can take such a sustained assault on their preconceptions or their liver without some comeback.
I am comforted, however, that I take back home with me some incredible new friendships with people that really inspire me.
There are also a lot of good ideas that the SXSWM team are taking back with them that, given the right reception here in Brum, could have a significant impact on raising the city’s profile in social media.
I have made myself a little list of things I want to write about. I am going to put them in this post so that I make myself follow them up. They are:
I guess I have my work cut out!