[Answers are here]
Date: Friday, October 19.
Michael Wolff, co-founder of design and brand agency Wolff Olins will be speaking at the PLUS International Design Festival at the Wild Building in Birmingham.
The event is free, but if you can’t make it and have a burning question, let me know!
Mr Wolff is considered one of the creators of brand identity and has worked with a number of high-profile companies to help shape their public image.
Although he left Wolff Olins in 1983, he has also shown strong public support for the infamous Olympic 2012 logo, which the company reportedly created at a cost of £400,000.
At the moment I’m planning to ask him about the process of creating trust through a brand identity. He was responsible for the so-called “greening” of BP and the aligning of its brand with renewable energy production. Also, how easy is it to rebuild trust in a brand after a crisis (such as Northern Rock, perhaps)?
Of course, they’ll be the inevitable question about the 2012 logo too, I’m sure.